Selected ingredients

We use only selected hypoallergenic ingredients full of essential nutrients with nutritional and functional purpose and avoid all ingredients often used in traditional pet foods.

Traditions & Innovations

High meat nutrition specially crafted to help pets avoid food intolerance or allergies. Finest animal proteins with selected hypoallergenic ingredients and live probiotic ensure digestive and immune health for long healthy living.

Live Probiotic — healthy living

Selected recipes contain one billion beneficial live probiotic bacteria per kg. Daily feeding help improve digestion and absorption of nutrients, boost the immune system and help prevent food intolerances.

Probiotics are added after production in special acid-resistant microcapsules, remain alive and effectively serve their purpose.

Up to 70% MEAT
and animal ingredients

All our recipes begin with high quality meat, providing pure animal protein without adding vegetable protein. Only animal protein provides all the essential amino acids your pet needs for a healthy diet.

Our principals

Always high meat content from best fresh and gently dehydrated meat focusing on pure animal protein. Only natural and selected hypoallergenic ingredients with nutritional and functional purpose.

However, what we don’t use in our foods, sometimes matters even more.

We don’t use in our foods:

corn, wheat, beet, peas, potato, chicken, gluten, colours, artificial flavours, preservatives, GMO.

Every ingredient has a purpose

Lamb meat

Rich in protein, amino acids, B group vitamins, potassium, magnesium and lecithin

Sweet potato

A highly digestible carbohydrate which is low on the glycemic index, rich in soluble fibre and full of natural antioxidants.

Turkey meat

Rich in protien, contains all the necessary amino acids, vitamins B6, B2, B12

Brown rice

A highly digestable carbohydrate which helps improve digestion and is low on the low glycemic index


Can help stimulate the work of the liver and help restore cells and tissue

Duck meat

Rich in protein and amino acids. Contains vitamins A, E, K, B vitamins and minerals


Contains natural antioxidants which reduce the risk of disease, promote the development of cells, and helps improve the metabolism

Rabbit meat

Rich in protein and vitamins, contains more than 19 amino acids


Contains natural antioxidants, a powerful bactericide, can also help to improve vision and retinal cells

Plaice fillets

Rich in amino acids and vitamins, a source of magnesium, sodium, calcium and phosphorus

Antarctic Krill

Rich in protein and Omega-3, which is useful for the heart, brain, nervous system and joints


Contains natural antioxidants, antiseptic, and can help improve the work of the genitourinary system by cleansing the liver and kidneys


Can help regulate the metabolism and are rich in vitamins A and B

Cod fillet

Rich in protein, useful fats Omega-3 which helps skin and coat, potassium, sodium, zinc and iodine

Flax seed

Contains natural antioxidants, has a high Omega-3 content which helps maintain the condition of the skin and coat

Carob Fruit

Can help improves blood composition, lower cholesterol, remove toxins, and aid digestion


Can help improve the work of the intestines and strengthen the immune system


Can help improve the metabolism and digestion, calms the nervous system and help normalize the level of cholesterol

Herring fillet

Rich in protein Omega-3, contains phosphorus, calcium, iodine, fluoride, magnesium and sodium

Salmon oil

Rich in Omega-3 which can help improve skin and coat condition, strengthen immunity and help digestion

Our food advantages

  • Up to 70% meat & animal ingredients
    Provides high quality animal protein
  • #1, #2, #4, #5 ingredients are meat
    Only fresh and gently dehydrated meat
  • Single source carbohydrate
    Reduces the risk of food intolerance
  • Balanced protein without excess
    Prevents overloads of kidneys and liver
  • Only hypoallergenic ingredients
    Reduce the risk of allergies
  • Live Probiotics & Prebiotics
    Improve digestion and boost immunity
  • Maintaining pH acidy level
    Reduces the risk of kidney stones
  • Balanced ratio of Omega 6-3
    Maintains a healthy skin and coat
  • Glucosamine and Chondroitin
    Supports joints and hips
  • Natural antioxidants
    Reduce the risk of disease

Daily health protection

Our carefully selected, nutritional ingredients, help to prevent allergic reactions and food intolerance, providing immune and digestive health and excellent physical condition for healthy life of your pet.

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